Nurture Sequences Demystified: Building Relationships One Email at a Time

Demystifying Building Relationships: One Email at a Time

Let’s be honest—emails have a bad reputation. They’re the spinach of communication: everyone knows they’re good for you, but few enjoy them. Yet, as much as we’d love to rely on quick texts or trendy Slack channels, emails still reign supreme, especially when building professional relationships. And trust me, you don’t have to be Shakespeare to write a killer one. Here’s how I’ve learned to turn emails from boring to brilliant, one typo at a time (yes, typos happen).

1. Make It Personal

Sending a generic email is like showing up to a potluck with store-bought chips: unimpressive and forgettable. Take the time to add a sprinkle of personality. I once emailed a marketing guru whose podcast I loved. Instead of a dull “Dear [Name],” I opened with, “I’m writing this while sipping coffee out of my ‘World’s Okayest Marketer’ mug—it felt appropriate for reaching out to you.” She replied in under 30 minutes, saying it made her laugh.

What is the moral of the story? Find a connection, a shared interest, or a recent accomplishment to reference. It shows you’ve put thought into your email, not just CTRL+C’d a template.

2. Be clear and purposeful.

Emails aren’t scavenger hunts—don’t make people dig for the point. One time, I sent an email so vague that the recipient replied, “Is this spam or an existential crisis?” Lesson learned. Now, I make sure to spell out exactly why I’m writing. Whether it’s to seek advice, collaborate, or just say, “Hey, I admire your work,” clarity wins every time.

But remember to keep it warm. Think of your email like a handshake—firm and professional but friendly enough to say, “We could totally grab coffee someday.”

3. Focus on value.

Let’s face it, we’re all busy. So, instead of diving in with an “I need,” lead with an “I thought this might help you.” I once emailed a client about a tool I discovered that could streamline their workflow. They not only thanked me but also hired me for another project. Sharing value upfront is like bringing brownies to a new neighbor—it’s difficult to say no to someone thoughtful.

4. Embrace Authenticity

Forget buzzwords and stiff corporate speak—nobody’s impressed by “circle back” or “synergize.” Write like a human. I always imagine I’m chatting with a friend over lunch (minus the food stains on my shirt). Authenticity isn’t just refreshing—it’s magnetic. People trust real voices, not robotic ones.

5. Follow Up (Without Stalking)

Following up can feel awkward, but it doesn’t have to be. Keep it light. My go-to? “I know life gets busy, so I wanted to gently nudge this back to the top of your inbox—no rush!” It’s polite, understanding, and, most importantly, doesn’t scream desperation.

6. Build Consistency

Relationships, like houseplants, need regular care. Don’t ghost someone after one email exchange. Check in, congratulate them on milestones, or send a quick, “I saw this and thought of you!” It’s these small, consistent actions that keep relationships blooming (and hopefully less needy than my succulents).

In the end, crafting relationship-building emails isn’t rocket science—it’s just a mix of effort, sincerity, and a little humor. With the right approach, you can turn your inbox into a gateway to genuine connections. And who knows? Your next email could be the start of something amazing—or at least get you a lunch invite.