The Power of Power Words: Selling Without Sounding Sleazy Let’s face it, words are like tools in a toolbox. Use them right, and you’re building trust and sealing deals. Use them wrong, and you’re that infomercial guy screaming, “BUT WAIT, THERE’S MORE!” No one wants to be that guy. Power words—terms like “exclusive,” “guaranteed,” and […]
Advice and how-tos for writing compelling copy that converts—tailored to SaaS and AI/ML product messaging.